Sports and Entertainment Marketing I MH31

Prerequisite: None

Students learn how to market sports, entertainment, and special events. They study branding, licensing, and naming rights along with on-site merchandizing, concessions, promotion, and safety and security requirements.

Sports and Entertainment Marketing II MH32 (Completer Course)

Prerequisite: MH31

Students expand their knowledge of sports and entertainment marketing through simulations and projects that demonstrate their knowledge of event and facilities management, legal issues and contracts, and promotion.